Hello! I'm Tony and I design experiences for humans.
Strategy
Design thinking isn’t just for designers. It’s most effective when everyone from leadership to technology adopt it.
Management
The best managers support and empower designers. They enable growth through guidance and accountability.
Design
Hands-on design work ensures I have the knowledge and credibility to lead product design teams.
Director of Product Design
Hallmark Labs | 2018 – Present
Developed a team and processes to effectively support design and innovation across 4 products on 6 platforms.
Senior Manager, User Experience
eharmony | 2015 – 2018
Partnered with Product Management, Marketing and Technology to shape strategy, streamline processes and improve outcomes for the business and our users.
UX Consultant
Tony Smith Design | 2007 – 2015
Provided product strategy, UX and visual design services for start-ups, global corporations and everything in between.
UX / UI Designer
GE, Consumer & Industrial | 2000 – 2008
UX/UI design and visual brand management of GE’s major appliance division.