Profile image of Tony Smith smiling.

Hello! I'm Tony and I design experiences for humans.


Design thinking isn’t just for designers. It’s most effective when everyone from leadership to technology adopt it.


The best managers support and empower designers. They enable growth through guidance and accountability.


Hands-on design work ensures I have the knowledge and credibility to lead product design teams.

Director of Product Design

Hallmark Labs  |  2018 – Present

Developed a team and processes to effectively support design and innovation across 4 products on 6 platforms.

Senior Manager, User Experience

eharmony  |  2015 – 2018

Partnered with Product Management, Marketing and Technology to shape strategy, streamline processes and improve outcomes for the business and our users.

UX Consultant

Tony Smith Design  |  2007 – 2015

Provided product strategy, UX and visual design services for start-ups, global corporations and everything in between.

UX / UI Designer

GE, Consumer & Industrial  |  2000 – 2008

UX/UI design and visual brand management of GE’s major appliance division.