General Electric

GE provided a wealth of opportunities for a young designer eager to learn. Here's a brief cross-section of projects I worked on there.

From Artist to Designer

I came into the industrial design offices of this global company with a studio art portfolio of drawings and paintings. I left with a deeper understanding of how to design for people while meeting the goals of the business.

Industrial designers shared their formal creative process. Our human factors psychologist showed me how to make intuitive products. Electrical and mechanical engineers required extreme precision and accuracy. In spite of all the structure around me I found opportunities for creativity that were just as rewarding as those inside the art studio.

Illustration & Iconography

At the time, I was the only visual designer in an industrial design office. There was never a shortage of projects. But, at times, the scope was intimidating. Like the time I designed a family of 300+ icons across of range of products.

The work was challenging, the expectations were high, and it forced me to grow quickly and adapt. I learned that I work best in those environments.

The Kitchen Sink

My design projects started with printed graphics and evolved into touchscreen displays, physical interfaces and entire control panels. I was asked to design a new control panel for our mid-priced washers and dryers. It was an exciting challenge and culmination of everything I learned at GE; assessing requirements, ideation and sketching, 3D rendering, UI design, usability principles, specs and documentation.